[2018] Growth Hacking with Digital Marketing (version 5.2)

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[2018] Growth Hacking with Digital Marketing (version 5.2), The world's BESTSELLING growth hacking course! Become a modern digital marketing leader. Over 30,000 alumni worldwide!

Created by Davis Jones, MBA, Eazl Publishing, Maja Voje

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What Will I Learn?

Integrate the data-driven and adaptive culture of Growth Hacking to improve digital marketing results.
Track, analyze, and leverage traffic and product usage data using Google Analytics.
Design customer action funnels and calculate per-user LTV / CAC.
Tell better stories and write marketing content to improve conversion rates.
Grow social media audiences using bots and organic techniques.
Segment email lists and automate email marketing communications.

Requirements

Students need to have solid online navigation skills and an understanding of what these concepts are (e.g. SEO, social media, email marketing, online advertising). They don't need to be experts in these areas, but the course does not include "101" type introductory lectures on these web technologies.