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How To Be A Data-Driven Digital Marketer (Google Analytics), Use Web Analytics (Google Analytics) to Drive Marketing Strategy and Understand Real Campaign Results
Created by Elizabeth Tran
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What Will I Learn?
- Learn how to apply web data to all digital marketing strategies (Google Analytics)
- Adapt storytelling with web analytics for digital marketing campaigns
- Apply data analytics best practices to digital marketing
- Understand the caveats and risks to web analytics (Google Analytics)
Requirements
- Familiar with digital / web marketing methods and initiatives
- Aware of digital web analytics (Google Analytics)
