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Digital Marketing Success: Proven Science and Design, Apply Lessons from Top Brands to Grow Your Business on Facebook, Instagram, Twitter, YouTube, and Digital Advertising.
Created by Chad Neuman, Ph.D.
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What Will I Learn?
- Design and implement effective and aesthetically pleasing social media images and ads
- Apply science-backed principles of social media marketing in order to get more shares, likes, comments, retweets, fans, followers, and purchases via social media and online digital marketing
- Write effective and appropriate promotional copy and calls to action for online digital marketing and social media marketing
- Apply effective color, including appropriate hue, saturation, and value, in social media marketing
- Design effective animated ads and cinemagraph social media image posts using Adobe Photoshop
- Get more clicks, likes, shares, follows, and purchases on media such as Twitter, Facebook, YouTube, Instagram, and more.
Requirements
- If you want to follow along exactly with me in the practical projects where we put the science-backed principles into practice, you'll need Adobe Photoshop, preferably Creative Cloud, but recent versions should work as well. I also link to a few free image editing options in the course, which will be fine for most techniques but not the two animated ad exercises, which require Photoshop. If you only want to know the science-backed marketing principles and don't need to design the images or ads yourself (for example, if you hire someone else to design your images), then of course you won't need Photoshop.
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