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Ultimate Guide to Start Up Web Analytics (Google Analytics), Learn how to add and apply web analytics (Google Analytics) to your ecommerce + campaign startup today!
Created by Elizabeth Tran
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What Will I Learn?
- Develop a web analytics measurement plan
- Implement Google Analytics properly for your website
- Use Google Tag Manager to track foundational elements
- Understand the lifecycle of web analytics
- See where web analytics fits within the data ecosystem
- Know best practices for web analysis
- Learn to maintain web data accuracy
- Exercise application with real Google Analytics web data
Requirements
- Basic understanding of websites, apps, and other online platforms
- Desire to be more self-service and independent with web analytics
- Know what Google Analytics is
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Use Web Analytics (Google Analytics) to Drive Marketing Strategy and Understand Real Campaign Results
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