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MBA in a Box: Business Lessons from a CEO, A Complete MBA Training: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation
Created by 365 Careers
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What Will I Learn?
- Receive an 'MBA in a Box' certificate of completion
- Acquire the same business acumen as MBA graduates
- Start a company from scratch
- Understand how a business functions and what makes a company successful
- Get promoted and be ready for a managerial role
- Transition into a career requiring solid business knowledge
- Be able to perform an industry analysis
- Understand which are the critical success factors in an industry
- Carry out SWOT analysis
- Use Michael Porter's Five Forces model
- Apply Game theory in real-life business situations
- Understand what a competitive advantage is and how to acquire it
- Be able to choose one of the three core strategies: Cost leadership, DIfferentiation, and Niche
- Apply best practices when managing people
- Understand how to recruit, select, onboard, provide feedback, develop, and motivate employees
- Carry out effective marketing research
- Perform market segmentation
- Select the right target client group
- Set up the 4 Ps of Marketing in a coherent way
- Calculate Customer-Lifetime-Value
- Understand financials
- Be able to read and prepare the three financial statements - P&L, Balance Sheet, and Cash Flow
- Perform financial statement analysis
- Calculate cash flows
- Become a master negotiator
- Enlarge the pie for all negotiating parties
- Have experience and be aware of different negotiating tactics
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