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Sticky Branding: Growing a Wildly Successful Megabrand, Build an irresistible brand that stands out in a crowded marketplace
Created by Ema-Gabriela Mandachi
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What Will I Learn?
- Understand the true idea of branding and why people buy brands
- Create a logo that matches your brand
- Create a brand with purpose, value, mission and personality to bring more benefits to your customers and gain their loyalty
- Learn how to communicate your products and services visually
- Know exactly what steps to take to protect your brand name, so no one else can use it
- Learn how successful corporation uses strategy and positioning to stand out from the rest of the competition
- Creating a story and a style guide
- Web marketing tips for branding
- Avoiding common mistakes in branding
- How to develop a brand promise
- Measure brand performance
Requirements
- No technical knowledge necessary to start
- An open mind, eagerness to learn and a notepad
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